Profit Per Order Calculator

Estimate contribution and operating profit per order from net revenue, variable costs and allocated fixed expenses.

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Estimate contribution per order and operating profit per order from matched-period net revenue, variable costs and allocated fixed operating expenses.

Enter your business figures

Net product revenue (currency)

Revenue after discounts and product sales reversals, excluding collected taxes and duties; use the selected orders and period.

Net shipping revenue collected (currency)

Shipping charged to customers less shipping discounts/refunds, excluding taxes. Do not enter delivery costs here.

Cost of goods sold (currency)

Product costs attributable to these sales, adjusted consistently for recoverable returned inventory; not all purchases.

Variable shipping and fulfillment costs (currency)

Carrier, pick/pack and packaging costs that vary with these orders.

Variable payment and marketplace fees (currency)

Transaction, commission and processing expenses net of fee reversals; avoid duplicating other expenses.

Attributable variable marketing costs (currency)

Order-related campaign/acquisition costs allocated consistently. Fixed salaries belong in fixed expenses.

Other variable order costs (currency)

Other costs that vary with this order cohort, such as unrecovered return handling, not already entered.

Allocated fixed operating expenses (currency)

The period's allocated rent, salaries, software and relevant depreciation or other fixed expenses. Exclude items entered above.

Orders represented by revenue and costs (orders)

Use a positive whole count of matching eligible orders, not new customers or units.

Each successful calculation uses one of this tool’s 8 daily free uses. Editing, resetting and invalid inputs use none. Your figures remain in your browser.

Worked example

Example output from the starting values. Enter your figures and press Calculate for your result.

Net revenue: 2,100 currency units
Total variable costs: 1,300 currency units
Contribution before fixed expenses: 800 currency units
Contribution per order: 8 currency units/order
Estimated operating profit: 500 currency units
Estimated operating profit per order: 5 currency units/order
Estimated operating margin: 23.8095 %
Break-even net revenue per order at this volume: 16 currency units/order

Formula

Net revenue = net product revenue + net shipping revenue. Variable costs = COGS + fulfillment + fees + attributable variable marketing + other variable costs. Contribution = net revenue − variable costs. Estimated operating profit = contribution − allocated fixed operating expenses. Per-order amounts = period amounts ÷ orders. Operating margin = estimated operating profit ÷ net revenue × 100.

How to use this calculation

2,000 net product revenue + 100 shipping revenue − (800 COGS + 200 fulfillment + 60 fees + 240 marketing) = 800 contribution, or 8 across 100 orders. Subtract 300 fixed expenses to estimate 500 operating profit, or 5 per order.

Use one reporting period, one currency and the same order cohort for revenue, COGS, variable expenses, fixed allocation and count. Revenue is already net of discounts and reversals: do not subtract refunds twice. Collected taxes/duties are excluded, and recoverable inventory/fee credits must be handled consistently.
Contribution covers fixed expenses before profit. This operating-profit estimate excludes financing, income tax, non-operating items and any unentered costs; it is not guaranteed net profit, cash flow or an accounting filing. Fixed expense allocation can substantially affect per-order comparisons; marketing allocations are estimates rather than channel attribution.
Negative contribution or profit is a valid loss output. Zero revenue leaves the margin undefined, while zero orders makes per-order metrics undefined. The break-even revenue per order simply covers the entered costs at the entered order volume, assuming the same cost amounts; it is not a break-even order-volume forecast.

Formula reference: AccountingCoach: Contribution Margin versus Operating Income. General planning information, not a guarantee of business results.

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